the uk's digital addiction

a recent ofcom report highlighted the ever-growing importance of the internet and mobile phone on us Brits.

the facts are impressively impressive. for instance, last year collectively we spent 99 billion minutes yakking on our mobiles.

here's another one for you: the average brit spends 727 hours a year surfing the net - that's up 21% from the previous year.

our appetite for digital communication bounds on at an rapid rate. the wind is in our digital sails. basically, we can't get enough of it - tippy tapping on our keyboards and phone pads like frenzied fools.

only the yanks spend more time on the net, and only the italians spend more time on their mobiles.

the stats keep on coming: did you know there are 121 mobiles for every 100 people in the UK? that's impressive penetration (as a foul-mothed celebrity chef might say).

the fact is, digital is now the core way that many individuals connect with others. like the atom bomb, it can't be uninvented. so, to all you digital doubters out there, we have a message: it's time to get with it or get left behind.